Logo, Identity & Brand — Wait, they’re not the same?

Many hear the words brand, identity and logo and think they’re all one in the same. There’s a lot of misconception between the three and it’s easy to see why. Though the words are often used interchangeably, they do in fact all have different roles. Let’s try to set the record straight on what these three terms actually mean.

Logo
A logo is the mark or design adopted by a company to identify its product or services. The logo is what represents the organization and serves as a sort of emblem or mascot. Logos are critical for businesses wishing to be recognizable.

Identity
An identity includes the visual aspects that work together to form your overall look or brand, such as your logo, business cards, other stationery, websites, ads, uniforms, store design, packaging, terminology, etc.

Brand
A brand is more of a concept. It’s what people perceive a company or organization to be. It’s the emotional and psychological relationship between a company and its consumers.

Got it? Great! We could go on and on discussing the three, but we’ll save that for another time. Now you’re one step closer to becoming the marketing guru you may have never wanted to be!

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